The Best Life List, my newest book, dropped officially this week. That’s what they call it when a published book is released to the public – “dropped.” I didn’t know that until maybe my forth book so it’s okay if you didn’t know that either. A book drops. Now you know.
This word seems sort of appropriate, at least where my books are concerned. They seem to drop and then just sort of free fall. People ask, “How are your books doing?” and my frank answer every time is to shrug my shoulders and sing “Mm-uh-umm,” (which sounds like “I don’t know” without words). This is because, sincerely, I don’t know. Genuinely. And I don’t know how to find out. At all. This is seven books later.
My grandmother asks, “How is your new book doing?” and I can say, “Great!” because, shoot, maybe that’s true. Maybe it’s selling like hot cakes in Baltimore. Maybe they can’t get enough ten item lists in Omaha and they are waiting for the sequel (The Second Best Life List). But most importantly, I can say that the book is doing great, perhaps even doing exceptionally because if I can’t find out the truth, how can she?
There is a rumor that Amazon ranks you with a number (Amazon’s Best Seller Rank) that indicates your sales numbers compared to every other book being sold on Amazon. I have studied this number, but have no idea if it’s true. I’ve also heard the number just represents how many people have looked at your book page, how many people have looked at any of your book pages, or how many people have thought about your book either in passing or in earnest.
Barnes and Noble is simpler. Your sales numbers are based on how many books physically get returned to the publisher. So if they order five copies of your book to every store in the country and only sell two, after a few weeks they will return the remaining three to the publisher. But the publishers don’t call you to tell you. Instead they mail your agent a really crazy looking bi-annual report that I swear I have stared at blankly for twenty minute intervals hoping to glean some spiritual, if not publishing-world-related insight.
So how is The Best Life List doing? Mm-uh-umm.
What I do know however, is that some other book I wrote for Adams Media didn’t do so good. And there is one really clear, non-spread-sheet answer as to how I know this: Dee Dee Clermont.
When I was asked to write The Stoned Family Robinson last year I had a little squabble with the editor over the by-line. I wanted it to read “By Johann David Wyss and Joselin Linder,” because I used (and by used I mean tragically bastardized) a version of Wyss’ manuscript of The Swiss Family Robinson. But I was told the publisher thought it would be jazzier to go with J.D. Wyss and J.P. Linder, since the book was sort of “jazzy.” However, I wanted fans of The Swiss Family Robinson to be able to find the book easily, which I used as my counter-argument. After a few back-n-forths, I was finally reassured that the seven remaining fans of The Swiss Family Robinson still living, wouldn’t want to find my book and conceded.
But as we negotiated the book contract for The Best Life List they were decidedly less polite. It turned out I wasn’t going to get to use my name, not because they were going for “jazzy” (oh…) but because one of my books had not sold well and the powers that be would be less likely to stock a book by “Joselin Linder” than a book by “Someone No One Has Ever Heard Of.”
“Write it under Joselin Fannin!” my agent suggested. I was about to get married and my married name was a nice one. But for some reason I didn’t want to use it. At first I wasn’t sure why. Then it hit me: I hadn’t considered before that my name might ever be at stake in this way. I didn’t know that I could sell, or fail to sell a book and end up having to change my name! It felt a bit like my identity was at stake. Since legally I was going to become Joselin Fannin or at least Joselin Fannin-Linder, I decided, it had to be saved, preserved, cared-for until I was sure I wasn’t going to F-it-up.
So I went to the place I turn to for answers to my most important concerns and questions including health issues, world news and naming things: The facebook.
“Use your porn name!” Jen Banks, my wise friend suggested (she lives in Vermont which is a really healthy state, so I listen to her advice a lot). Your porn name is the street you grew up on and your first pet. In my case that name would be Rafi Eastmoor. I almost went with it. It was both exotic and sort of sexy. But then it hit me: Isn’t using your porn name a little disrespectful? I mean, I was being paid to write a book. Writing is my favorite thing in the world to do. Should I really be an asshole about it?
After some deliberation, one pack of Little Debbies and an episode of The View, I chose the opposite of my porn name. My non-porn name. My chaste name. My current street and my current dog: Dee Dee Clermont. After all, it sounded like a good name for a writer, smart, a little bit hip (since Dee Dee is named for the bass player in The Ramones) and respectful (since my dog is pretty much my favorite person and I live on what is arguably the best street in America).
But most of all, it isn’t my name, it isn’t a name I am afraid of having banned in public. It is a name I am going to be okay answering to when NPR calls and wants to interview me on All Things Considered.
That is until the moment I realize that suddenly, in public, for the rest of my life, the dog and I basically have to share a name…That day’s going to be awesome.