Game Based Marketing

Game-Based MarketingGame Based Marketing, Inspire Customer Loyalty Through Rewards, Challenges and Contests, by Gabe Zichermann and Joselin Linder
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Use gamification to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as:
  • Why good leaderboards shouldn’t feature the Top 10 players.
  • Most games are played as an excuse to socialize, not to achieve.
  • Status is worth 10x more than cash to most consumers.
  • Badges are not enough: but they are important.
  • You don’t need to offer real-world prizing to run a blockbuster sweepstakes.

And learn even more:

  • How to architect a point system that works
  • Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges
  • Maximizing the value and impact of badges
  • Future-proofing your design
  • Challenging users without distraction

Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play? (Wiley and Sons, 2010)

Buy it on Amazon

Or check out:
Blurbs from industry big shots
Coverage at Search Engine Watch
Review at Ad Lab
Coverage at GamesBeat
Interview at Retail Touchpoints
Review at DIYBlogger